Consistent promotion throughout the school year is one of the best ways to keep yearbook ordering visible to families.
Rather than promoting your yearbook only once, plan several reminders throughout the year.
Beginning of the School Year
Introduce yearbook ordering to families and let them know how and where to purchase.
Fall
Continue promoting yearbook sales through school emails, newsletters, social media, digital graphics, and printed materials.
Winter
Send another reminder after the holidays and continue building excitement by sharing yearbook-related updates when appropriate.
Before Your Storefront Closes
Increase reminders as your ordering deadline approaches so families have time to place their orders.
Helpful Sales Resources:
- Yearbook Sales Success Checklist
- Editable / Fillable Yearbook Sales Flyer
- Legacy Yearbooks Digital Graphics
- Monthly Adviser Guides
Tip: Some of our Digital Graphics are fillable, allowing you to add school-specific information before sharing. Fillable resources will include “Fillable” in the document name.
Promoting the yearbook several times throughout the year helps keep ordering top of mind for families.